EarlyAdopters Blog

Not being a very new product, it’s still worth mentioning, since it’s such a good product. Dutch producer Lemnis Lighting has created the Pharox LED-light. The first LED light that’s the best alternative to the old energy wasting incandescent light bulb.

Spend money to save money

In Holland there’s a saying: “Geld moet rollen” (literally translated: “money must roll”, loosely translated: that’s saying money should keep on moving. This is true for businesses dealing in goods – you have to spend money (buy goods or make investmens) to make or save money (sell goods or save money), but this is also very true for consumers like you and me.

The LED-bulb is very expensive to buy (here’s where most consumers get scared) in comparison to the original light bulb. BUT(!) they claim each light bulb will save you around € 15,- per year in energy costs alone. This fact alone will earn you back your old light bulbs in less than two years – the general lifespan of the old incandescent light bulb. Adding the fact that a LED-bulb will last you around 25 years, it’s not very hard to see how much money could be saved if you replace all of your old light bulbs in your house for LED-lights.

Read as following:
- The costs of using Fluorescent light (FL) are only 22% of those of using Incandescent Light (IL)
- The costs of using Incandescent light are 452% of those of using Incandescent Light

Source: Wikipedia

There are cheaper alternatives to the LED-light like the Compact Fluorescent lamp. But be honest. Do you really want to give your home or office building  the atmosphere of a hospital’s hallway?

And then being the environmentally friendly consumers we are (when it suits us), we’ll also be helping mother nature by cutting down on pollution caused by the generation of electricity! We all have to think of our kids’ future right?

The European government has noticed the benefits of these alternative light sources as well. In September 2009 the European Government implemented directive EG 244/2009. This directive will slowly ban inefficient lighting from the market. From September 2012 the trade of  incandescent light bulbs and of certain halogen lights will be banned entirely. If you have a couple in your home after this date it won’t be illegal to keep using them, of course.

How to reach the general public

I’m originally a marketeer, and whenever I find a product that’s worth mentioning I also try to look at how the company that sells the product tries to reach their potential customers. How does Lemnis promote their product? Among one of their strategies they made a very nice website (A prime example of KISS: Keep It Simple Stupid). Noteworthy is the fact that they have Bill Clinton himself (yes the ex-president of the USA) as an ambassador for their product!

Also very innovative is the way they advertising their product out on the streets: right in front of the store that sells it, using graffiti (!) on the sidewalk. Watch the movie below. Unfortunately it’s entirely in Dutch, but it’s worth the watch.